Synutra International, Inc. , a leading infant formula company in China, and a producer, marketer and seller of nutritional products for infants, children and adults, today announced that it ranked 5th overall in last week’s China Central Television (CCTV) 2009 primetime advertising slot auction. The Company was awarded advertising slots approximately equivalent to a gross tender of RMB 223.4 million (USD $32.85 million), a 40% increase over its television advertising spending of RMB 158.0 million (USD $23.23 million) in the previous year. The slots granted to the Company exceeded those granted to the other dairy and infant formula industry participants in the auction.

Posted: 11|27|08 at 9:49 am. Filed under: Asia.