GCO and IronPlanet Partnership
Published June 6th, 2008
AGCO Corporation, a worldwide manufacturer and distributor of agricultural equipment, and IronPlanet (www.ironplanet.com), the world’s leading online auction company for used construction and agricultural equipment, today announced a partnership to benefit AGCO dealers. The joint initiative provides AGCO’s 1,200 North American dealers a faster and more profitable channel to market and sell used equipment through IronPlanet auctions.
IronPlanet auctions create a faster time to market for equipment inventory, allowing AGCO’s dealers to dispose of equipment a minimum of every two weeks. Through the online marketplace, dealers reach over 370,000 registered users worldwide, averaging 14,500 visitors per auction.
Dealers using IronPlanet will have their machines inspected by a trained IronPlanet equipment inspector, and can take advantage of the IronClad Assurance – IronPlanet’s guarantee that inspection reports are true representations of equipment condition. In addition, AGCO dealers can sell equipment direct from their locations anywhere in the U.S., avoiding the costly transportation and make-ready expenses associated with selling equipment through traditional auctions.
