eBay is set to officially launch its collaborative community site WorldofGood.com.

Catering to a rising tide of socially-conscious shoppers, eBay this summer plans to help publicly launch WorldofGood.com, a marketplace for buying fair-trade products, according to Robert Chatwani, eBay’s general manager of the project.

eBay, in partnership with a separate fair-trade company World of Good Inc., has already built a community site for people interested in goods that are made of recycled materials or produced by fairly treated workers, for example. But the two organizations plan to open a shopping site that will cater to these “social change consumers,” Chatwani said here Tuesday at the Dow Jones Environment Conference.

That segment of shopper spends as much as $45 billion on green products annually, he estimated.

Posted: 05|23|08 at 10:57 am. Filed under: Auction News.