NAA to Create Real Estate Auction Mart

Published February 27th, 2008


The National Auctioneers Association has announced a partnership with USA TODAY in the development of the Real Estate Auction Mart. On Friday, March 14, 2008, USA TODAY will unveil the Real Estate Auction Mart, a new section of the publication featuring upcoming real estate auctions.

The weekly feature provides Auctioneers with a venue to highlight their auctions, and allows prospective buyers to preview upcoming real estate auctions, as well as educate themselves about auctions. The Auction Mart feature will appear every Friday in the publication’s real estate section. Discounted advertising rates will allow NAA members to advertise their upcoming auctions both regionally and nationally. The NAA recently reported that in 2007, $58.5 billion in real estate was sold at auction. Residential real estate is the fastest growing sector of the auction industry, growing 46.6% between 2003 and 2007.

“This is one of the most exciting partnerships in the history of the NAA,” said NAA President Tommy Williams, CAI. “USA TODAY is a tremendous publication with an amazing track record of educating consumers and linking buyers with sellers. The Auction Mart will not only raise consumer awareness of the auction method of marketing, but will also brand the National Auctioneers Association, its members, the industry, and auctionmls.com.”





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