Richard Prince again holds the record for most expensive photograph sold at auction, when a print of his was auctioned at Sotheby’s in New York for $3,401,000.

The price narrowly beats the previous record of $3.34 million for an Andreas Gursky diptych sold at Sothey’s in London in February 2007.

The record-breaking Prince image is from his untitled cowboy series – in which he photographed sections of Marlboro cigarette advertisments and enlarged the photos to an enormous size.

Posted: 01|5|08 at 3:29 pm. Filed under: Auction News.