HRD Antwerp NV, the commercial subsidiary of the Antwerp World Diamond Centre, will team up with a local Chinese partner, Shanghai Gem King Technology Co. Ltd. which operates the popular 21GEM.com website, by holding a “HRD Antwerp Certified Diamond Auction”. The auction will be held on December 2nd, just days after the conclusion of the Shanghai Diamond Conference.
HRD Antwerp General Manager Georges Brys said that the cooperation with one of China’s most popular diamond jewellery website operators was motivated by giving the HRD Antwerp diamond certificate more exposure among Chinese consumers.
“In Antwerp, we look upon the Chinese consumer market as the principal growth market of this century,” he said. “To achieve better recognition of our diamonds grading report, the 21gem website has agreed that on the auction day itself only HRD Antwerp certified diamonds will be on sale. We believe that through this promotion and sales vehicle, the reputation and credibility of HRD Antwerp certification will receive a significant boost.”

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Posted: 11|21|07 at 11:44 am. Filed under: Auction News.