Top level domain dotMobi (dotmobi.com) announced on Thursday it is offering the first in a series of three monthly online auctions for highly desired premium domain names, including ask.mobi, atm.mobi, cars.mobi, love.mobi and moto.mobi. Starting September 26, the first anniversary of .mobi’s general availability, Sedo (sedo.com) will auction 100 premium names, with additional auctions to follow in October and November.

The dotMobi premium names list is a set of more than 5,500 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process instead of a first come, first served process.

“The mobile Web is bigger than the PC-based, wired Web with more than 1.6 billion Internet-enabled consumers walking around the world,” says David Ryder, dotMobi’s VP of marketing and sales. “Brands need an easy-to-remember way to attract consumers on the go. dotMobi has one of the highest sought-after list of in-demand domain names in the world. dotMobi is selling these highly-sought after names through Sedo because they are one of the main places on the Internet where brand managers search for domain names.”

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Posted: 09|14|07 at 5:43 pm. Filed under: Auction News.