Two Lochs Radio sells advertising space on eBay
Published August 22nd, 2007
Two Lochs Radio in Wester Ross has become the first local radio station in the UK to offer its advertising spots for sale through online auction site eBay.
The volunteer station serves the communities around Gairloch, Loch Ewe and Loch Maree, and at certain times achieves a listening figure of 70%.
However, station manager Alex Gray says that Two Lochs has always been ready to experiment with ideas in programmes and is just as ready to consider new ways of doing business.
He hopes the new venture will bring contact with those who may have assumed radio advertising was too expensive or difficult to arrange.
