Press Release

The first Audi R8 sports car to be sold in the U.S. will be auctioned off at the 15th Annual Elton John AIDS Foundation party to celebrate the Academy Awards. All proceeds will be donated to EJAF to support its work in the fight against HIV/AIDS. This marks the second year in a row Audi has teamed up with the EJAF to auction off a vehicle during the party. Two Audi Q7 models sold for a combined $280,000 last year.

Bidding for the first Audi R8 will start at $100,000. Bids can be placed live by attendees at the viewing party, over the telephone, by proxy, or at anytime between now and the end of the auction at eBay Live Auctions (www.ebayliveauctions.com). The live auction is being conducted that evening by Jamie Niven, Vice Chairman of Sotheby’s and is being hosted online by Julian’s Auctions based in West Hollywood. The winning bidder will take delivery in July and have the distinction of owning the first R8 sports car in North America, well before the planned launch in fall of this year. Final pricing for the R8 has not been set for North America, but the comprehensively equipped car being auctioned is expected to retail between $130,000-$150,000 (U.S.).

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Posted: 02|20|07 at 9:43 pm. Filed under: Auction News.