MySpace may auction off its search function
Published June 14th, 2006
Music and networking site MySpace plans to sell off its search function to Google, Microsoft or Yahoo!
Rupert Murdoch’s NewsCorp paid $580m for MySpace in July 2005. Now all he needs to do is find a way to make some money from it. The site is good at collecting page impressions, but has had less success selling ads.
Chief operating officer Peter Chernin said: “We will auction off our search business to Google, Yahoo or MSN.” Chernin said the company has only “scratched the surface” of how to monetise MySpace. The site claims 80m members.
