Press Release

Oddcast, a company that develops and distributes avatar technology and user generated media products, today announced that the company’s small business product, SitePal, has surpassed 5,000 customers. SitePal has experienced phenomenal growth since 2003 when only 500 small businesses were using the product. Although the majority of customers (73%) are in the United States the product is gaining popularity throughout Europe and Asia, because of its ability to increase sales and deliver key marketing messages.

"SitePal’s ability to capture attention and generate interest helps small business owners turn browsers into buyers. Avatars often compliment the information on a web page by delivering high level product information and special promotions. This increases communication with the users, increases conversion and increases sales. Its all about ROI," stated Adi Sideman, CEO of Oddcast.

"We were confident that our customers and visitors would like the avatar, but we had no idea they would love it. Visitors to the site tell us that the avatar is not only helpful, but gives the site a definite personality that they haven’t seen before. It also seals the deal with respect to positioning Goldfish Software as a credible online reseller," stated Judy Thornell, SitePal Customer and Chief Experience Officer, Goldfish Software LLC, who saw their sales increase by 33% after launching their SitePal avatar.

The SitePal online editor allows users to design a wide variety of avatar characters, which can be added to Web sites, flash movies, eBay auctions and blogs. Voice recordings can be uploaded from the users desktop, recorded by phone or created using text-to-speech technology. Some of the top industries using SitePal technology include: graphic design/web design services, business consulting services, real estate/mortgage/financial services, entertainment & media and retail/merchandise (including auctions). Over 10,000 eBay auctions utilize SitePal technology.

About SitePal

SitePal, developed and distributed by Oddcast (www.oddcast.com), allows small business owners to create speaking animated characters (avatars) for any web site. This innovative tool enriches the user experience, is cost-effective and is proven to increase sales and conversion rates. Over 5,000 customers worldwide use SitePal. For more information or to demo and purchase SitePal log on to www.SitePal.com or call 212-375-6290 x225.

Posted: 03|28|06 at 2:09 pm. Filed under: Auction News.